Organisation: University of Warwick
Date of Publication: 2024
Uploaded to Knowledge Centre: 29 April 2024
University of Warwick researchers have developed this evidence-based intervention to change people’s awareness of distracted driving, while highlighting the importance of paying attention to the road.
The research draws upon statistics from the DfT, indicating that human error accounts for 69% of incidents in the UK. Notably, 39% of these arise from drivers failing to observe their surroundings properly, often due to distractions or lapses in attention while driving.
The ‘Change Blindness’ intervention was subsequently developed by Dr Melina Kunar and Professor Derrick Watson from the Warwick Department of Psychology and is designed to help drivers recognise their own limitations in observation and emphasises the importance of paying attention to the road.
The intervention is free for road safety professionals to use.
To find out more and request access contact Dr Melina Kunar via email.