Organisation: Department for Infrastructure (NI)
Date uploaded: 31st October 2012
Date published/launched: September 2012
Entitled ‘Excuses’, the campaign highlights that more than 95% of collisions, where someone is killed or seriously injured, are due to human error; not the roads, weather, vehicles, or the environment. The hard-hitting television ad plays out examples across the whole gamut of road safety and the excuses that those responsible for collisions make.
The campaign aims is to deepen everyone’s awareness of their personal responsibility when using the road and to reinforce the need to share the road with others. It challenges the notion that crashes are unavoidable and acknowledges that we can all take a proactive and preventative approach to minimise road casualties.
For more information contact:
T: 028 9054 0072
The essential point about ‘accident’ is that the occurence, incident or whatever was not intended so to say that because human error was the cause the occurrence was not an accident is ridiculous. If the road traffic accident was intended it becomes a crime, not and accident.