Organisation: Department for Transport
Date uploaded: 23rd February 2012
Date published/launched: March 2012
A third phase of THINK BIKER 'Named Rider' campaign activity will take place during March 2012.
The ‘Named Rider’ creative strategy, which was first launched in March 2010, aims to ‘humanise’ bikers, so they are more meaningful to drivers. While the campaign primarily targets drivers, the accompanying motorcycle safety partnership marketing activity focuses on motorcyclists.
More detailed information on the background to the campaign can be found in the motorcycling section of the road safety professional pages on the DfT website (see link below).
For more information contact:
Lucy Jewitt, THINK! campaign manager
T: 020 7944 4633