Organisation: Department for Infrastructure (NI)
Date uploaded: 22nd November 2011
Date published/launched: May 2010
This report continues the series of research monitors on attitudes to road safety issues in Northern Ireland.
Northern Ireland has commissioned Central Survey Unit to undertake the production
of these monitors. Previous to this a similar series was conducted by Ulster
Marketing Surveys beginning in 1984.
In 2002, the survey was revised and updated to reflect changing driving habits and to
allow new topics to be explored. Whilst some of the original questions, which have
been used since 1995, remained many have been removed and there was a
substantial introduction of new material.
There are three topics covered within the questionnaire namely speeding, drinking
and driving and pedestrians. Respondents have been asked about their behaviour,
their attitude and their awareness regarding these topics.
Respondents think that the three most important factors in causing injuries or
deaths on our roads are:
• People speeding (83%)
• People driving after drinking (64%)
• Carelessness on roads (55%)
Respondents stated they felt the most effective medium for creating an awareness of road safety is TV advertising.
Over four fifths (81%) of those who were aware of the radio campaigns said that the campaigns had a positive influence on their behaviour in relation to road safety.
For more information contact:
DOENI
T: (028) 9054 0808