Organisation: Highways Agency Safety Team
Date uploaded: 1st November 2011
Date published/launched: October 2011
This is the Highways Agency’s 2011 partnership marketing campaign aimed at winter driving – traditionally the HA’s most important annual campaign.
For 2011 the campaign message continues with the theme ‘Make Time for Winter,’ reminding drivers about: the importance of checking traffic and weather updates before setting off and during their journeys; vehicle preparation; and driving with care during the winter period.
The campaign comprises a toolkit of materials to enable the HA’s partners to provide information for drivers and links to the Agency’s winter pages. Materials in the toolkit are designed to be redistributed through partners’ respective communication channels including websites, newsletters, social media channels, and internal communications to their own employees.
For more information contact:
Julie Smith
T: +44 (0) 113 2836440