Organisation: TyreSafe
Date uploaded: 26th September 2011
Date published/launched: September 2011
This annual campaign by TyreSafe is designed to reduce the number of tyre related accidents during the winter months.
The campaign includes posters, leaflets, web banners, DVDs, an online movie and animations. As well as educating drivers about the added safety benefits of winter tyres, the campaign reminds drivers about the importance of adequate tread depth, correct inflation and general tyre condition.
Fronting this year’s campaign are the McIntyres, TyreSafe’s family of crash test dummies who are making their debut appearance. As well as encouraging drivers to check their own tread depth by taking the 20p test, the family will appear in a new online animation which gives drivers some handy tyre care hints and tips.
For more information contact:
Christine Joyce
T: 0845 301 6852