Lighter Later campaign


Organisation: 10:10
Date uploaded: 14th December 2010
Date published/launched: June 2010


Lighter Later aims to move Britain's clocks forward by one hour throughout the year.

Free
The Lighter Later campaign, coordinated by 10:10, is an ambitious project to unite every sector of British society behind the idea that by we can achieve a 10% cut in the UK’s carbon emissions in 2010.

Moving Britain’s clocks forward in this way has the potential to:

1, Cut at least 447,000 tonnes of CO2 pollution – equivalent to more than 50,000 cars driving all the way around the world – each year.

2, Save 100 lives each year and prevent hundreds of serious injuries by making the roads safer.

3, Lower our electricity bills by maximising the available daylight and reducing peak power demand.

4, Create 60,000–80,000 new jobs in leisure and tourism, bringing an extra £2.5–3.5 billion into the economy each year.

5, Reduce crime and the fear of crime.

6, Help make people healthier and tackle obesity by giving people more time to exercise and play sport outside in the evening.

7, Save the NHS around £138 million a year through reducing road casualties.

8, Improve quality of life for older people.

9, Make the nation happier – including reducing the effects of Seasonal Affective Disorder.

10, Demonstrate that dealing with climate change can be good for the economy, good for people and good for society as a whole.

For more information contact:
10:10 Enquiries
T: 020 7388 6688

External links:

Leave a Reply