Have a Kip

Have a Kip is a fatigue campaign developed and delivered by the Thames Valley Safer Roads Partnership in early 2010.

Messages are based on strong evidence and delivered through a fully integrated campaign, underpinned by a thorough scoping report, sophisticated customer segmentation model and analysed using marketing and casualty data.

Responding to the need to address the high level of fatigue related crashes on the Strategic Road network, ‘Have-A-Kip’ is established on a strong evidence base, utilises market leading technologies and draws on best practice from the social marketing field.