Organisation: Department for Transport
Date uploaded: 21st September 2010
Date published/launched: September 2010
This report provides an in-depth understanding of how the public engage with the issue of road user safety.
The research used qualitative methods and brought together the views of a wide range of adult road users.
Specifically, a deliberative approach was used to explore the public’s insights, perceptions and conceptualisation of road user safety and to go beyond their top of mind responses.
A total of 240 participants were recruited in 4 areas across the UK (United Kingdom – Bradford, Glasgow, London, north-west Wales).
In total, each area had six groups of ten participants. Group composition was based on a life-stage and attitude to road user risk. Each group was reconvened three times in the spring of 2009.
For more information contact:
Department of Transport Research Team