Organisation: Brake (the road safety charity)
Date uploaded: 17th May 2017
Date published/launched: April 2017
Brake has published this guidance to help practitioners and campaigners develop practical approaches to road safety and sustainable travel interventions.
Published ahead of the 2017 UN Road Safety Week, the report looks at current research and evidence from academics in the fields of transport psychology and health education. It is intended to help practitioners set ‘realistic outcome goals’, and monitor and evaluate against those goals.
The report discusses the legitimacy of education and communication as a means to raise awareness of, and inspire action for, road safety issues, but also examines evidence which suggests that long-term attitudinal and behavioural change is difficult to achieve and measure as a result of a single intervention.
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