Join the Pact (drink drive campaign)

THINK!, McLaren Honda and Johnnie Walker joined forces at the 2015 British Grand Prix (3-5 July) in support of Johnnie Walker’s ‘Join the Pact’ drink driving campaign.

By 2018, Join the Pact aims to collect five million commitments from people to never drink and drive. Johnnie Walker has already collected almost 2.5 million signatures from people around the world, including 25,000 at the Ryder Cup in 2014.

The signatures of McLaren F1 drivers Jenson Button and Fernando Alonso, and McLaren chairman Ron Dennis and racing director Eric Boullier featured alongside the #JOINTHEPACT and ‘THINK!’ logos on the side of the McLaren Honda car to remind people not to drink and drive.

The campaign was expected to be seen by more than 300,000 people watching the race over the Silverstone weekend and approximately 80 million viewers around the world who will tune in to watch the action on TV.