New Drink Drive Limit (campaign)

This public information campaign was launched on 17 November 2014 to prepare Scotland’s drivers for a new lower drink drive limit being introduced on 5 December 2014.

The awareness campaign included TV, video-on-demand and radio adverts across Scotland, including ITV Borders which covers areas south of the border.

The two 10-second videos (one for beer and one for wine) carry the campaign message ‘the best advice is none’ when it comes to drinking and driving.

The video and radio commercials were backed by a digital and social media campaign, and Scotland-wide awareness raising events in high footfall public venues such as supermarkets and key transport hubs including Edinburgh airport.

The new lower limit will also be highlighted via electronic road signs across Scotland, particularly on border roads between England and Scotland.