Organisation: Goodyear
Date uploaded: 21st October 2014
Date published/launched: October 2014
This paper explores the attitudes of driving instructors and novice drivers, and reveals the results of a three-year research project that explores the attitudes of parents of novice drivers to road safety.
The research is based on a survey of more than 6,800 parents of novice drivers (16-25yrs) from 19 European countries. The research was commissioned to better understand parents’ attitudes to road safety, both in terms of how they are setting an example as drivers and how they support their children in learning to drive.
Based on the research findings, Goodyear is calling on the European Commission to encourage and fund public campaigns to increase awareness of parents’ role in educating their children about road safety, and to conduct research into the safety benefits of a graduated driving license (GDL) system.
Goodyear is also calling on local governments to encourage refresher courses in driving for experienced drivers, and for the introduction of a ‘road safety day for novice drivers’ to address the specific challenges they face.
The tyre manufacturer is also calling on the insurance industry to incentivise parents who demonstrate their commitment to safe driving, for example through the use of black box systems, and for schools and colleges to teach road safety beyond primary age.
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