Tyre Safety Month 2014

The 2014 Tyre Safety Month campaign is designed to raise awareness about the importance of driving on tyres with adequate tread depth and includes advice about minimising the risk of aquaplaning. The campaign theme is ‘Driving Rain, Driving Safe’.

Tyre Safety Month is an annual campaign organised by TyreSafe, a not-for-profit organisation dedicated to raising awareness about the importance of correct tyre maintenance and the dangers of defective and worn tyres.

Campaign materials, which are made available FOC to road safety teams and other stakeholders, include leaflets, posters and digital assets including an animation and video demonstrating the dangers of aquaplaning.

The campaign also includes a dedicated microsite with other resources including case studies from previous campaigns, highlighting how partners have developed successful local community initiatives to boost the campaign’s reach and effectiveness.

The campaign explains that the tread grooves on tyres help to evacuate the water from the contact patch between tyre and road surface so that the car can grip the road properly. In wet conditions, tyres with a good tread depth can typically clear enough water from the road to fill a bucket in around seven seconds. Without sufficient tread depth tyres may not be able to cope properly and there is an increased risk of aquaplaning.