Kill your speed, not your mates (campaign)

The “shocking consequences of speeding” are the focus of this Transport for London (TfL) campaign which targets young drivers.

‘Kill Your Speed Not Your Mates’ – which was aired at cinemas across London and on the XBox Dashboard – depicts a young man facing the tragic outcome of showing off in the driving seat.

The campaign targets young drivers with the clear message that they should take more care of the people they care about; their friends.

TfL says that driving too fast for the circumstances is often a factor in road collisions, and that young drivers can lack road experience so judging hazards can be difficult.

This hard hitting campaign is desigend to remind young drivers that they are responsible for the safety of their friends and of the consequences of not taking care behind the wheel.