Organisation: Department for Transport
Date uploaded: 16th June 2014
Date published/launched: June 2014
Road safety teams can order the A4 and A3 printed posters free of charge from the road safety professional’s section on the THINK! website.
Each poster features an arresting image that challenges the viewer and is designed to draw them in. The ‘call to action’ then follows on from the viewer’s comprehension of the image.
The creative ideas have been tested with the target audience throughout the development to ensure an appropriate balance between intrigue and comprehension.
The posters, which can be customised by adding an authority or organisation’s logo alongside the THINK! logo, were made available in time for UK Road Safety Week 2014 (9-15 June).
For more information contact:
Juliet Owen (THINK! campaign manager)