Organisation: Kent County Council
Date uploaded: 9th December 2013
Date published/launched: January 2013
This publicity campaign encourages people, particularly teenagers travelling with new drivers, to find their voice if they think the car is being driven irresponsibly.
Under the heading ‘Silence can kill’, the campaign website warns young passengers that “when you feel at risk, losing your voice and staying quiet can have tragic consequences”.
The campaign recognises that it is not always easy to speak out if you think a driver is irresponsible, especially if you’re a young person. The campaign identifies the problems and is intended to help people get out of situations they find uncomfortable or threatening.
Speak Up was launched In January 2012 with a website and a short film (see links below) which was specially commissioned to illustrate some of the issues faced by passengers. The campaign also used bus-back adverts, posters in pub and club washrooms, social networking and radio adverts.
Evaluation of the campaign shows 68% of the young people the Kent road safety team spoke to said they remembered the campaign, and of those, 93% said they had ‘spoken up’ because of it.
Speak Up received a 2013 Prince Michael International Road Safety Award.
For more information contact:
Steve Horton, Kent CC road safety team leader