Organisation: Central Bedfordshire & Luton Councils
Date uploaded: 5th November 2013
Date published/launched: October 2013
The road safety teams in Central Bedfordshire and Luton have taken a humourous approach in a new video campaign to drive home safety messages to young drivers and passengers.
The videos, created by Road Safety Analysis and titled ‘Not if I’m driving’, contain short, humorous messages about issues including peer pressure, speeding and using a mobile phone when driving.
The six videos are being released in pairs during October and December 2013 and March 2014. The first two, ‘Not if: speed dating’ and ‘Not if: I’m emotional’ are live on YouTube and the campaign website. There will also be a Facebook campaign further down the line, and the campaign will be evaluated in due course.
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