Organisation: Croydon Council
Date uploaded: 20th November 2013
Date published/launched: October 2013
This campaign seeks to keep riders safe by raising awareness of the risk of being hit by buses and lorries making left turns.
Casualty statistics show that this is a relatively common cause of serious injury.
The council is keen to increase the number of people cycling in Croydon, and has improved cycle lanes and installed better bicycle storage facilities at major stations. It also works with British Cycling which coordinates a number of guided social rides throughout the year.
Campaign banners are being displayed on lamp posts, a promotional trailer is being driven around the borough, and stickers and posters are being sent to local businesses and placed on vans and lorries.
The campaign is being supported by the consultancy firm Mott MacDonald, which has 1,200 people working from three offices in Croydon, and the transport company Transporta.
For more information contact:
Doug Sherriffs