Organisation: Department for Infrastructure (NI)
Date uploaded: 30th October 2013
Date published/launched: October 2013
This Northern Ireland TV campaign “dramatises the lethal and devastating consequences of not wearing a seatbelt”.
The campaign focuses on back seat passengers, following a study which shows that while the overall rate for seatbelt wearing in Northern Ireland is 98%, 5% of back seat passengers are not buckling up.
DOE research also suggests there are lapses during which young people unbuckle for a short period to chat or share photos on mobile phones etc.
The commercial shows how an unbelted passenger can become a ‘lethal missile’ inside a vehicle.
For more information contact:
Bridin Beckett
T: 028 9054 0072
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