Organisation: Highways Agency Safety Team
Date uploaded: 5th August 2010
Date published/launched: Pre 2009
This glossy magazine was put together after numerous pieces of research highlighted that female motorists are less confident at maintaining their own vehicles and often feel vulnerable when driving alone.
“HI” was produced to offer advice on routine vehicle checks, what to do if you breakdown, how to change a tyre and other useful and practical road safety advice, specifically for female drivers.
The magazine was launched on the front cover of “Eve” magazine in November 2007 when 238,000 copies were distributed. A further 3,000 copies were distributed at the Clothes Show in December 2007.
For more information contact:
ha_info@highways.gsi.gov.uk
T: 0300 123 5000