Organisation: Department for Transport
Date uploaded: 30th April 2013
Date published/launched: April 2013
This campaign is a DfT THINK! initiative to encourage motorcyclists to improve their defensive riding skills.
‘Stay In Control’ – which has been developed with partners from the motorcycle industry including the Motorcycle Industry Association, Motor Cycle Monthly magazine, Devitt Insurance and Yamaha – advises motorcyclists to ride defensively and seek further training to sharpen their skills.
The campaign will run throughout the spring and summer 2013 peak riding season, when the number of motorcyclists killed and seriously injured traditionally increases.
Posters, leaflets and other promotional material will be cascaded to hundreds of motorcycle dealerships and retailers across the UK for distribution to customers.
For more information contact:
Juliet Owen, campaign manager
T: 020 7944 3399
