Organisation: Greater Manchester Fire & Rescue Service & Liverpool John Moores University
Date of Publication: February 2024
Uploaded to the Knowledge Centre: 12 June 2024
During 2023, an independent review of Safe Drive Stay Alive was commissioned to help GMFRS understand whether the initiative was effective and targeted towards the correct audience. To support this review, some research was commissioned to understand the circumstances of road casualties within Greater Manchester over the period 2012 to 2021. This will help GMFRS understand whether road safety initiatives, such as Safe Drive Stay Alive, are targeted towards the most at-risk groups.
Greater Manchester Fire and Rescue Service commissioned Liverpool John Moores University to conduct this research. The analysis was completed by Dr Mark Taylor and this report presents a summary of his findings.