Drive iQ is an evidence-based, online education platform for novice and young drivers. By putting them through potentially hazardous road scenarios in a virtual environment it accelerates frontal lobe maturation and improves the skills often neglected by young drivers, such as anticipating danger, risk management, considering emotional response and being a responsible passenger.
The 6 modules: Eye Scanning, Distraction, Anatomy of a Crash, Perception, Seatbelts and Cycling, all aim to help with: driving awareness, improving observations, coping with distractions and avoiding crashes.
Drive iQ is free and accompanied by Teacher Workshops so it can be discussed peer-to-peer in the classroom. In 2012 more than 400 schools signed up to the programme.
Drive iQ is endorsed by Road Safety GB and the PSHE Association. It was a 2011 winner of the Prince Michael International Road Safety Award.
Drive iQ has been featured on Sky News, ITV Daybreak, Channel 4 News and Radio 4. Articles have also appeared in The Saturday Telegraph, Reveal magazine and the Mail on Sunday. All of which can be seen at www.driveiq.co.uk
Contacts
Sarah RowleyCEORamsden GrangeHambledon RoadBusbridge, Godalming, SurreyGU7 1XQT: 01483 604019E: srowley@a2omcic.orgW: www.driveiq.co.uk