Organisations: Cycling Scotland & Police Scotland
Date of Launch: May 2024
Uploaded to Knowledge Centre: 8 May 2024
Every week, four people in Scotland suffer serious injuries from vehicle collisions while cycling, and fear of road traffic is the biggest barrier to more people cycling.
The Give Cycle Space campaign, which runs across television, radio, online and outdoor advertising during May 2024, is for everyone who drives, reminding them why we need to follow the rules of the road and drive safely around people cycling.
The ad shows someone cycling on the road from a driver’s viewpoint, together with images of their life and loved ones in the space next to them.
The campaign message is that we’re all people, travelling on the road and wanting to get home safely. Dangerous and careless driving around people on bikes is risking someone’s life and risking serious legal consequences.
Find out more on the Cycling Scotland website: