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October 2, 2025 at 12:09 pm in reply to: Link between more active travel and lower VRU casualties #19296
Rebecca James
ParticipantHi,
It’s not quite what you’re asking, but in West Yorkshire, our data analysts have started looking at ‘road users injured vs vehicles involved’ in relation to our road traffic collisions. This was primarily to help us look at ‘who’ we needed to target with our road safety / behaviour change campaigns. As you would expect (because there are so many of them on the roads, making so many journeys) the vehicles involved are mostly cars. So I think the extrapolation would be that if you can reduce the number of cars on the roads, but shifting those journeys to public transport or walking/scooting/ cycling journeys then then you’d expect to see a reduction in collisions. Even assuming that the number of (for example) pedestrian / cycle conflicts increased (which you might expect if you suddenly increased the numbers of people walking or cycling), you’d expect to see a reduction in casualty severity? I’d be happy to link you to the data analysts in our area if you think this would help?Rebecca James
ParticipantWe often see children (and adults) unrestrained in vehicles in Bradford. We have resources that we distrubute to schools who can then pass it on to parents. We also sometimes attend children’s centres/ parents groups/ stay and play sessions etc. It seems to be an ongoing battle and we don’t seem to be having much of an impact it has to be said. Using seat belts and child restraints are covered in our hall based road safety sessions. From time to time we also do more general campaigns targeted towards adults reminding them to wear seat belts. With regards to the idea of height charts. We used to go into schools with health visitors and measure childrens’ height (and weight) to provide information on the type of child restraint that they should be using but we don’t have the capacity for this any more. I agree with the comment above. A height chart outside school might be a useful reference, but if they’re not even using the standard car seat belt are they then likely to use a child seat if required? Or is it that they are using seat belts but not child restraints when they should be?
September 13, 2022 at 3:28 pm in reply to: Using digital advertising vehicles to promote road safety #17786Rebecca James
ParticipantThanks Andrew, Sorry I don’t use LinkedIn often.
My email is rebecca.james@bradford.gov.ukAugust 17, 2022 at 10:10 am in reply to: Using digital advertising vehicles to promote road safety #17736Rebecca James
ParticipantThanks Andrew,
That’s useful. Yes I’ve seen them being operated too, but our advice was that they shouldn’t be used at all (even when parked up). When you say that you would not use them, is this because you feel that the breach road traffic regulations? or because you feel that they are a potential distraction to drivers?
Becky JamesRebecca James
ParticipantMax,
Would you be able to share a copy of the letter that you sent to schools?
My email is rebecca.james@bradford.gov.ukthanks.
Rebecca James
ParticipantI’ve just sent you an email Joanne.
Rebecca James
ParticipantHi – yes that’s fine. Let me know your email address and i’ll send them on.
Rebecca James
ParticipantHi We’ve done some stuff on social media and also had a small quantity of leaflets produced.
Happy to share our resources if they would be of use. -
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