Rebecca James

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  • in reply to: Link between more active travel and lower VRU casualties #19296
    Rebecca James
    Participant

    Hi,
    It’s not quite what you’re asking, but in West Yorkshire, our data analysts have started looking at ‘road users injured vs vehicles involved’ in relation to our road traffic collisions. This was primarily to help us look at ‘who’ we needed to target with our road safety / behaviour change campaigns. As you would expect (because there are so many of them on the roads, making so many journeys) the vehicles involved are mostly cars. So I think the extrapolation would be that if you can reduce the number of cars on the roads, but shifting those journeys to public transport or walking/scooting/ cycling journeys then then you’d expect to see a reduction in collisions. Even assuming that the number of (for example) pedestrian / cycle conflicts increased (which you might expect if you suddenly increased the numbers of people walking or cycling), you’d expect to see a reduction in casualty severity? I’d be happy to link you to the data analysts in our area if you think this would help?

    in reply to: Children not wearing seatbelts #17852
    Rebecca James
    Participant

    We often see children (and adults) unrestrained in vehicles in Bradford. We have resources that we distrubute to schools who can then pass it on to parents. We also sometimes attend children’s centres/ parents groups/ stay and play sessions etc. It seems to be an ongoing battle and we don’t seem to be having much of an impact it has to be said. Using seat belts and child restraints are covered in our hall based road safety sessions. From time to time we also do more general campaigns targeted towards adults reminding them to wear seat belts. With regards to the idea of height charts. We used to go into schools with health visitors and measure childrens’ height (and weight) to provide information on the type of child restraint that they should be using but we don’t have the capacity for this any more. I agree with the comment above. A height chart outside school might be a useful reference, but if they’re not even using the standard car seat belt are they then likely to use a child seat if required? Or is it that they are using seat belts but not child restraints when they should be?

    in reply to: Using digital advertising vehicles to promote road safety #17786
    Rebecca James
    Participant

    Thanks Andrew, Sorry I don’t use LinkedIn often.
    My email is rebecca.james@bradford.gov.uk

    in reply to: Using digital advertising vehicles to promote road safety #17736
    Rebecca James
    Participant

    Thanks Andrew,
    That’s useful. Yes I’ve seen them being operated too, but our advice was that they shouldn’t be used at all (even when parked up). When you say that you would not use them, is this because you feel that the breach road traffic regulations? or because you feel that they are a potential distraction to drivers?
    Becky James

    in reply to: e-scooter social media campaign #17718
    Rebecca James
    Participant

    Max,
    Would you be able to share a copy of the letter that you sent to schools?
    My email is rebecca.james@bradford.gov.uk

    thanks.

    in reply to: e-scooter social media campaign #17717
    Rebecca James
    Participant

    I’ve just sent you an email Joanne.

    in reply to: e-scooter social media campaign #17703
    Rebecca James
    Participant

    Hi – yes that’s fine. Let me know your email address and i’ll send them on.

    in reply to: e-scooter social media campaign #17698
    Rebecca James
    Participant

    Hi We’ve done some stuff on social media and also had a small quantity of leaflets produced.
    Happy to share our resources if they would be of use.

Viewing 8 posts - 1 through 8 (of 8 total)