Authors: Alan Tapp (UWE), George Ursachi (Agile Transport Analysis) & Dan Campsall (Agilysis)
Date of Publication: July 2023
Uploaded to Knowledge Centre: 29 August 2023
Critical social marketing can play a vital role in countering the consequences of behaviours toxified by commercial marketing. This paper aims to hypothesise that auto sector brand activities may be associated with riskier driving.
In the paper, the authors hypothesised that auto sector brand activities may be associated with riskier driving. UK collision data was examined, focusing on collisions that occurred because of an “injudicious action” (risky or aggressive driving manoeuvres) and analysing this data set by comparing the incidence of vehicle brands involved.
Access the paper via Emerald Publishing website:
https://www.emerald.com/insight/content/doi/10.1108/JSOCM-04-2023-0074/full/html