Organisation: National Highways
Date of launch: January 2023
Uploaded to Knowledge Centre: 21 February 2023
National Highways has run the Red X awareness campaign nine times since 2016, the latest of which launched in January 2023.
‘Don’t ignore the Red X’ aims to raise awareness around Red X signs on smart motorways.
Driving through a Red X sign is an offence, the punishment for which is three points plus a £100 fine. Since 2019, police forces have been able to use traffic cameras by means of enforcement.
The campaign is aimed at all motorists that use the strategic road network. One of the primary aims is to increase understanding of the rules, fines and how automated enforcement works.
The campaign sets out to achieved through the use of radio and social media (Facebook, Twitter, Reddit and LinkedIn) – as well as out of home media, including large digital posters and posters in motorway washrooms.
The campaign resources direct viewers to a webpage containing a series of illustrations showing a typical sequence of signs and signals they’ll see on the motorway when a Red X signal is set.
Click the following link to view the campaign page:
https://nationalhighways.co.uk/road-safety/red-x/