Organisations: Road Safety Scotland & The Scottish Government
Date of Publication: February 2025
Uploaded to Knowledge Centre: 5 March 2025
More than 80% of road users, including drivers and pedestrians, have admitted their mind has wandered while using the road, according to a new survey released as part of Road Safety Scotland’s Distraction campaign.
The campaign urges all road users – but particularly drivers, who pose the greatest risk to others – to keep their mind on the road at all times
The Scotland-wide campaign will run across TV, cinema, radio, digital and outdoor channels view the television advert here.
Click here to watch the campaign TV ad:
https://www.youtube.com/watch?v=2UALQ4BaM4k
Click here for more information:
https://roadsafety.scot/campaigns/campaign-assets/