Organisation: NFU Mutual
Date of Publication: February 2024
Uploaded to Knowledge Centre: 13 March 2024
Rural roads are the arteries of the rural economy, and the gateway to the countryside and a source of enjoyment for millions.
NFU Mutual launched its rural road safety campaign in 2021 as a reaction to the statistics showing the disproportionate number of lives lost on countryside roads each year. As a leading rural insurer with customers and agents in rural communities across the country, NFU is concerned about the loss of life on these roads.
The insurer has analysed the latest DfT statistics to highlight the disparity in safety between urban and rural roads and the higher risk shouldered by vulnerable road users.
Sadly, this analysis shows that, after a few years of decreasing fatalities, rural roads are becoming more deadly again. More than 1,000 people lost their lives on rural roads last year, with thousands more injured.
Access the report via the NFU Mutual website: