Organisation: Bristol City Council
Date uploaded: 28th August 2012
Date published/launched: July 2012
This project aimed to improve driving behaviour of young males from an area of social deprivation. In-vehicle black box technology was used to measure changes in driver perfomance resulting from a bespoke training schedule devised by IAM observers.
The project recruited young male drivers from an area of social deprivation in Bristol. Vehicles were fitted with black box technology to measure changes in driver behaviour following a series of coaching sessions devised and delivered by Bristol Advanced Motorists.
The intervention was designed around social marketing principles. Results showed significant and sustained improvement in driving performance, particularly in relation to factors strongly associated with crash involvement.
More information and results from the project can be accessed via the web link below.
For more information contact:
Mike Baugh
T: 0117 922 4497