Title: SAID+ (safer attitudes in driving)
Date uploaded: 29th June 2015
Date published/launched: Pre 2009
Colas’ approach to managing occupational road risk and road safety is distinguished by the evolution in attitude within the company’s core culture towards road safety. This core change has been driven by the Colas SAID+ campaign, and has instilled the fundamental belief that all motor incidents are avoidable.
The campaign is coordinated by a steering committee and backed with the full endorsement of the Colas Board. Amongst the activities undertaken within the campaign, a team of in-house driving representatives (local road safety coordinators) provide tailored training to target the specific vehicles used in the Colas fleet, while external providers supplement this training with specialised practical sessions.
Since the introduction of SAID (now SAID+), Colas' vehicle incident frequency rate has reduced from 0.184 to 0.098.
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