Publicity

Title: THINK! child road safety campaign and resources (May 2018)

Organisation: Department for Transport
Date uploaded: 30th May 2018
Date published/launched: May 2018

Free
THINK! published more than 50 new child road safety resources for parents, teachers and schools as part of this campaign.

The campaign is fronted by CITV star Sam Homewood and urges children to ‘stop, look, listen, think’ when crossing the road.

The free resources, which are available from the THINK! website, include mobile games and educational films, photographs and illustrations created by students from Farnborough Sixth Form College – as well as a new THINK! map to help children pinpoint risky areas near them and consider the best way to travel safely.

A new ‘Safer Journeys Anthem', featuring the ‘stop, look, listen, think’ message, was also launched, alongside other games, films and lesson plans.

To mark the launch of the campaign, Sam Homewood - who features in one of the films – visited Holy Family School in Walthamstow to encourage pupils to think carefully about crossing roads.

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