Publicity

Title: Make Time For Winter (2013/14 HA winter campaign)

Organisation: Highways Agency Safety Team
Date uploaded: 26th November 2013
Date published/launched: November 2013

The Highways Agency's 2013 winter driving campaign was launched at the 'Snozone' indoor slope at Milton Keynes.

The Highways Agency's 2013 winter driving campaign was launched at the 'Snozone' indoor slope at Milton Keynes.

Research by the Highways Agency shows that around half of drivers in England do not carry out pre-winter checks on their vehicle, and 53% do not even carry de-icer. It also shows that 28% of drivers do not carry any of the items in the Highways Agency's suggested emergency kit.

The Highways Agency's winter driving campaign explain how the network is treated dur­ing win­ter and provides infor­ma­tion and advice to help drivers pre­pare for jour­neys in severe weather.

The campaign has three main messages:

• Be prepared: is your vehicle ready for winter?

• Be informed: have you planned your journey and have you checked the latest traffic and weather information?

• Keep in touch: follow the Highways Agency on social media.

For more information contact:

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