Publicity

Title: THINK! Safety Tips (cycling campaign)

Organisation: Department for Transport
Date uploaded: 11th November 2013
Date published/launched: October 2013

This campaign, which has been used to raise awareness of cycle safety in London, was rolled out in five cities across the UK in October 2013..

This campaign, which has been used to raise awareness of cycle safety in London, was rolled out in five cities across the UK in October 2013.

The four-week poster campaign targets road users in Leeds, Manchester, Bristol, Birmingham and Cambridge. The five cities were chosen because they have the highest rates of accidents involving cyclists outside of London.

The campaign comprises a series of tips, developed to educate and remind drivers and cyclists about the correct way to drive and ride, and reduce the number of collisions on the road.

The posters, which were first used in London during the summer, warn motorists and cyclists to watch out for each other; for instance, as drivers open vehicle doors, at junctions or on narrow roads.

The campaign was subsequently re-run in March/April 2014 following successful evaluation (see link below).

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