Publicity

Title: Country Roads

Organisation: Road Safety Scotland
Date uploaded: 23rd July 2013
Date published/launched: March 2013

This campaign, featuring former Formula One driver David Coulthard, warns about the dangers of driving on country roads across Scotland.

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This publicity campaign, featuring former Formula One driver David Coulthard, warns about the dangers of driving on country roads across Scotland.

‘Country Roads’ comes under the umbrella of the 'Don’t Risk It' campaigns being run by the Scottish Government and Road Safety Scotland, which also includes drink driving, motorbikes and seatbelts.

Around 70% of road deaths in Scotland happen on country roads, and driving too fast for the conditions is the most common cause. In 2012 alone, more than 1,000 people were killed or seriously injured while driving in the countryside.

In this campaign, David Coulthard demonstrates how even the best drivers in the world adjust their speed on country roads.

The Country Roads website (link below) also features The Coulthard Challenge, which allows users to test their driving skills against the former F1 driver, while avoiding hazards.

David Coulthard also gives tips on driving safely on country roads which include belt up, watch your speed, be cautious of hidden dips, hairpin bends, and blind corners, expect the unexpected and avoid distractions.

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