Title: Share the Road to Zero (campaign)
Organisation: Department for Infrastructure (NI)
Date uploaded: 9th May 2013
Date published/launched: April 2013
The Share the Road to Zero campaign is designed to convey the human sorrow behind every road death in order to challenge and motivate people to become part of DOENI's Vision Zero campaign.
The television commercial first aired on Ulster TV on 24 April.
The DOENI says that while the campaign represents a significant step change, it is also a natural progression from the core messages in its recent ‘Respect Everyone’s Journey’ and ‘Kill the Excuses. It’s No Accident!’ campaigns.
For more information contact:
T: 028 9054 0072
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