Title: THINK! child road safety campaign & resources

Organisation: Department for Transport
Date uploaded: 8th December 2017
Date published/launched: November 2017

This new THINK! child road safety campaign and accompanying resources focusses on pupils aged three to six years.

The campaign features a suite of new education resources including ‘easy to follow’ lesson plans, two new films co-created with school children, and a song. The new resources are designed to make teaching road safety in schools easier and more accessible.

The new campaign wass launched on the back of a THINK! survey which revealed that 67% of children get fewer than two hours of road safety education in their whole time at school.

The first documentary-style film follows a group of pupils as they show how to cross the road safely after first learning to use the ‘Stop, Look, Listen, Think’ code.

The second film follows six children on their different journeys to school which include walking, cycling and scooting. The children give their top tips for getting to school safely, in the form of a road safety song.

The second and third phases of the campaign - aimed at pupils aged seven to 12 years and 13 to 16 years respectively - will follow in the new year.

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