Title: Distressed (motorcycle video)
Organisation: Highways England
Date uploaded: 21st November 2017
Date published/launched: November 2017
The video cleverly explains to young riders why not wearing the right gear could ‘cost more than you think’.
The video centres around a spoof pop-up shop, called ‘Distressed’, which appears to feature a new range of trendy clothing for young scooter and motorcycle riders.
Once a customer has settled on an item, the shop assistant reveals the ‘cost’ of being involved in a collision while wearing it - for example ‘broken ribs, a punctured lung and three nights on life support’.
The shop assistant asks: “Do you think it’s worth that cost?”
The Distressed range - marketed as ‘inspired by young riders’ - turns out to be items worn by riders involved in collisions.
For more information contact:
Help Forum posts
3D Road (Road Safety) Markings
Allan Robins (14.11.18)
Older Drivers - Risk Perception
Gary Doggett (25.10.18)
SCP Survival Guide
Janette Francis (19.10.18)
Outsourcing road safety education in schools
Louise Martin (15.10.18)
Mobility Scooter users - training
Julie Jones (12.10.18)