Publicity

Title: All Wales Multimedia Competition 2013 (publicity campaign)

Organisation: Road Safety Wales
Date uploaded: 2nd January 2014
Date published/launched: September 2013

The All Wales Multimedia Competition challenged all Welsh schools, colleges and youth groups to devise, perform and record an anti drink-drive message for Christmas 2013.

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The All Wales Multimedia Competition challenged all Welsh schools, colleges and youth groups to devise, perform and record an anti drink-drive message for Christmas 2013.

Participants were encouraged to use a variety of genre: film, music, PowerPoint, poetry, animation – the choice was theirs.

Four regional winners were selected by the judges and received a prize of £500.

The winning entry for the Gwent Police Force region is Coleg Gwent at Blaenau Gwent Learning Zone. Their entry, “The Next Day” is a timely reminder that drivers need to be very aware that even though it’s a new day, they could still be over the drink drive limit following a night out.

In 2012, Coleg Menai, Anglesey was highly commended in the North Wales Police Force region. This year the students went one better and were selected as winners for their submission, “Teddy Bear”. The video emphasises the consequences of drink driving, not just for the driver, but for passengers and other road users.

In South Wales the Swansea-based Spark Blaenymaes Youth Project produced the regional winning entry. Their film “A Christmas Carol” is a drama based around the serious, life changing implications of drinking and driving on family’s life.

The winning entry for the Dyfed Powys Police region is an animation by Ben Dazeley of Pembrokeshire College, titled “Barcula”. Ben utilised his animation skills to effectively deliver the message that drink and drug driving is an undesirable cocktail which brings a host of very negative consequences.

For more information contact:
Michelle Harrington, secretary Road Safety Wales
T: 02920 250 600

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