Title: Distressed (motorcycle video)
Organisation: Highways England
Date uploaded: 21st November 2017
Date published/launched: November 2017
The video cleverly explains to young riders why not wearing the right gear could ‘cost more than you think’.
The video centres around a spoof pop-up shop, called ‘Distressed’, which appears to feature a new range of trendy clothing for young scooter and motorcycle riders.
Once a customer has settled on an item, the shop assistant reveals the ‘cost’ of being involved in a collision while wearing it - for example ‘broken ribs, a punctured lung and three nights on life support’.
The shop assistant asks: “Do you think it’s worth that cost?”
The Distressed range - marketed as ‘inspired by young riders’ - turns out to be items worn by riders involved in collisions.
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