Title: The IAM Safety Culture Index
Organisation: IAM RoadSmart
Date uploaded: 24th November 2015
Date published/launched: November 2015
The IAM’s Safety Culture Index is a study of more than 2,000 UK motorists’ attitudes to driving safety and behaviour.
The report reveals that driver distraction is becoming an increasingly prominent issue. 77% of those surveyed say it is now a bigger problem than three years ago. This compares to just 23% of people feeling drink driving is a bigger threat.
Those surveyed also said text messaging and social media are the two biggest factors threatening their personal safety, with 93% and 92% respectively claiming these to be a ‘very or somewhat serious’ threat.
The next two factors they see as threats to their personal safety are drink and drug driving, at 90% and 89% respectively.
Respondents were more worried about speeding in residential streets than on motorways - 86% believing this to be a ‘very or somewhat serious’ threat, compared with 62% for motorways.
61% of those interviewed said it was acceptable to drive 10mph over the speed limit on the motorway, while just 27% felt it was acceptable to drive 5mph over the limit on a residential street.
For more information contact:
Help Forum posts
Effectiveness of retroreflective material in collision reduction
Keith Baldock (16.05.18)
'Look up Look out' - Booklet
Julie Finn (14.05.18)
Dean Pocock (04.05.18)
Rebecca Edwards (03.05.18)
Y10/11 dangerous cycling
G Bailey (30.04.18)