Help Forum

Help requested posted on 16th February 2018:

VMS messages - new?

Setting the annual programme for VMS, looking for 'new' messages. We have a bank of standard messages ("Think! Don't drink and drive." is one perfect example). Do you have any interesting simple road safety messages you can share? Thanks!

Nick Ellis

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Response posted on 16th February 2018 by:
Martin Evans

E: martin@verodrive.co.uk
T:

VMS messages - new?

"Only a fool breaks the 2 second rule"
"Keep 2 seconds apart"
"Don't be a middle-lane hogger"
"If you're not overtaking, Move Left"
"Red Cross means this lane is CLOSED"
"Leave that phone alone when driving"


Response posted on 16th February 2018 by:
Andrew Fraser

E: andrew.fraser@falkirk.gov.uk
T:

VMS messages - new?

Think! Don't waste time with these signs.

https://files.acrobat.com/a/preview/6539b786-8067-422e-b8a2-df29e089f75f

They are an irritation/possible danger in some circumstances.

Don't risk it.


Response posted on 19th February 2018 by:
Keith Baldock

E: keith.baldock@brighton-hove.gov.uk
T:

VMS messages - new?

Can understand what Andrew from Falkirk says but my traffic management manager allows me to put a few up a year. On balance I think worth it.

Current distraction one - appreciate irony Andrew (also pointed out by fire cddr who's station I'm going to put large banner one) is:

Focus, Look, Listen

Share the Roads
Share the Responsibility

We also want a better one for drug driving
Current one

Think
Don't Drug Drive


Response posted on 20th February 2018 by:
Ivo Wengraf

E: ivo.wengraf@racfoundation.org
T:

VMS messages - new?

Readers of this thread may find the work Transport Focus has done on VMS messages (and public perception of the value of messages and message types) useful: https://www.transportfocus.org.uk/research-publications/publications/road-user-needs-and-experiences-full-report/

Additionally, for anyone with an HE HALOGEN login, and an interest in doing primary research on the effectiveness of VMS messages and variable speed limits, the RAC Foundation's R package "oneminutetrafficdata" (https://www.racfoundation.org/research/mobility/one-minute-traffic-data) and HE's historical record of speed, flow, variable limit and VMS message by link, by minute might well be useful.


Response posted on 22nd February 2018 by:
Claire Waterhouse

E: info@childseatsafety.co.uk
T:

VMS messages - new?

Saw these messages used in Scotland, thought they were good.

Use the correct child seat

Is your child seat fitted correctly


Response posted on 23rd February 2018 by:
Stuart Parratt

E: stuart.parratt@devonandcornwall.pnn.police.uk
T:

VMS messages - new?

Arrive 1 Minute Later
It's Slower but Safer


Response posted on 23rd February 2018 by:
COLLIER Stephen

E: Steve.collier@blueknightlearning.com
T:

VMS messages - new?

You cover drink driving, but you should also cover drug driving - a continually increasing problem,
‘Don’t do drugs and drive’
‘Don’t drug drive’


Response posted on 1st March 2018 by:
Robert Swears

E: Robert.Swears@opus.co.nz
T:

VMS messages - new?

Hi

For a road safety campaign in New Zealand we used the following combination of messages on VMS signs. Some of the messages wouldn't fit onto a single screen, therefore, the full message was displayed across alternating screens. As a result, the messages had to make sense irrespective of which part of the message a road user observed first.

Message 1
first screen: Driving 2 hours?
second screen: Take a break

Message 2
first screen: Driver tired?
second screen: Take a break

Message 3
first screen: All drivers make mistakes
second screen: Are you ready?

Message 4
first screen: If you exceed 100
second screen: Expect to pay

With message 4, this relates to the maximum speed limit of 100 km/h

Message 5
first screen: Slow down
second screen: Better late than dead

Message 6
first screen: Watch the road
second screen: Stay focused

Message 7
first screen: Text and die
second screen: Text and die


Response posted on 1st March 2018 by:
Philip Blake

E: p.blake@jersey.pnn.police.uk
T:

VMS messages - new?

Mobile phone - 'Hands Off'
Seat belt - 'Clunk click every trip'
Speed - 'Take heed - watch your speed'


Response posted on 19th March 2018 by:
Niall O'Grady

E: Niall.OGrady@highwaysengland.co.uk
T:

VMS messages - new?

At best these Driver behaviour messages are a distraction.

Many are proven to be ineffective in creating any lasting change of behaviour

And some of the suggestions frankly frighten me,

If a driver is distracted in the slightest when traveling at 31m per second in an object weighing 1.5 tonnes (Ford Fiesta) or 44 tonnes - is that not creating a risk that outweighs – perhaps literally - any "advantage" of well-meaning notice


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