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Help requested posted on 7th February 2018:

Use of Virtual Reality and development of cycle safety film for drivers

Hi - I'd be interested to hear how the use of Virtual Reality is progressing in other areas. I know that Leicestershire and (possibly) another area in the Midlands have developed films and that there was talk of an 'Immersive Community Education (ICE) Hub' where people could share films and that new films could be jointly funded. Does anyone have an update at all?

Secondly I'm interested in developing a film aimed at drivers which would give them the experience of being on a push bike in a busy urban area with vehilces passing closely to them, emerging from side streets and turning across them. I'd like to use this film as part of our Safe Pass initiative that we run with the police and at other events where we try to engage with motorists and encourage them to drive safely and considerately around our more vulnerable road users.

Anyone have any experience in this field or know of any similar films that are being produced etc? I don't want to duplicate effort or spend precious financal resource unecessarily.

Looking forward to hearing from someone....

Rebecca James

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Response posted on 7th February 2018 by:
Kate Carpenter

E: kate.carpenter@jacobs.com
T:

Use of Virtual Reality and development of cycle safety film for drivers

There seems to be a rush to VR for many uses such as this and while it can have a function, I'm not aware of any evidence that it has a theory of mind effect enabling to change behavior as a result of perspective-taking.

It's also important to note that VR requires users' internal balance and perspective to be over-ridden by the VR input; men seem to be able to ignore the disparity between biological sensation and VR input, but women are typically less able to do so (New Scientist report) meaning they get more nauseous and less able to tolerate the apparatus. This can mean it's an initiative that disadvantages women over men, and when women are already under-represented in cycling (and maybe on cycle risk/injury rate, I'm not sure) this is an issue to consider.


Response posted on 7th February 2018 by:
Keith Baldock

E: keith.baldock@brighton-hove.gov.uk
T:

Use of Virtual Reality and development of cycle safety film for drivers

James Evans at First Car is developing a hub as you say. Sussex Safer Roads is developing a branched VR film for New Driver Awareness session we do with them. It is shorter and gets participants to choose how they would act in the situation - to get them to think what's happening as well as having the immersive experience.
We've used the Leicester VR film which is good as part of the NDA we've done at several colleges and Citizenship sessions. Also as a draw in events - to get people talking and engaging. Really need to ensure you talk it through after - or during if you can - to make sure that it isn't just an experience.
I'm looking at developing a different perspectives VR film - looking at junction interaction/awareness between different road users. I tapped up a local academic interested in VR - hoping to work together. Just a case of getting something that would work - still at ideas stage as well as funding. Hardware we have gets too hot after 6 or so uses on the trot.
ICE is great idea for collaboration but unsure as to how effective it is as behaviour change - as is academic...


Response posted on 8th February 2018 by:
Daley Cutler

E: daley.cutler@edubike.co.uk
T: 07928666327

Use of Virtual Reality and development of cycle safety film for drivers

Hi Rebecca,

My name is Daley Cutler and I am the founder of Edubike.

We specialise in virtual reality bicycle training. We have developed a road safety simulator prototype - 4 to be precise, which as a system, operates with a VR unit connected to a fixed bike which you can ride in our VR world. You are then immersed in a hyper realistic environment pedalling through the streets of London experiencing objective led scenarios such as turning left on the inside of a construction lorry (number one threat to cyclist's) and avoiding dangerous hazards such as opening car doors.

The software also has Wii-type features so that it recognises if the rider makes hand signals for indicating. The proof of concept that we have developed is the basis to create the top five or top ten dangerous manoeuvres on London/City roads using created virtual street scenes. This could be expanded to outer london regions quite easily.

On the commercial front, we have presented to Transport for London, Bikeability, Deloitte and Santander. We are now seeking a next stage of funding to take things to the next step.

I would be happy to discuss with you our technology and potential collaboration at a time suitable for you?

Daley


Response posted on 8th February 2018 by:
Paul Spright

E: paul.speight@lfrs.org
T: 0116 229 2226

Use of Virtual Reality and development of cycle safety film for drivers

Hi Rebecca
Please give me a call on 0116 2292226 i can give you information on the ICE-Hub, and how we have been using VR to great effect.
Kind Regards
Paul


Response posted on 8th February 2018 by:
Katherine Ware

E: katherine.ware@hertfordshire.gov.uk
T:

Use of Virtual Reality and development of cycle safety film for drivers

As part of Hertfordshire Road Safety Partnership, we have been working on three VR films to use within road safety initiatives - one of these is very much on the lines of sharing the road with particularly reference to the issues that cyclists have. Please get in touch and we can talk more. I am away briefly but would be happy to communicate more later next week.


Response posted on 9th February 2018 by:
James Evans

E: james@firstcar.co.uk
T: 08451 308853

Use of Virtual Reality and development of cycle safety film for drivers

Thanks for the post Rebecca. I've just replied to your email and will drop you a line shortly. The ICE Hub is a fantastic resource for RSOs to share their community safety VR films without fear of duplication - there are already six films being shared in there, with another seven currently being produced by FirstCar - topics include, driving around horses, drink driving, distractions and pedestrian/motorcycle safety. Over 250k worth of films; all accessible for contribution of a single film.

The style of film to employ really depends whether you are looking for depth of engagement of scale of distribution - VR film is now supported by Facebook and Youtube, so you could create a film for viewing in an immersive environment (i.e. the headsets) when you have the opportunity; but also something that can be shared online and watched in VR using a smartphone. Of course, if you want a more immersive experience then something like Daley's setup could be more suitable - but as that's not a sharable film, it wouldn't qualify for ICE Hub access.

Lots of possibilities and considerations with VR - it's great your looking into it!


Response posted on 15th February 2018 by:
Mary Farrar

E: mary.farrar@calderdale.gov.uk
T:

Use of Virtual Reality and development of cycle safety film for drivers

Id like to try using VR to film technical descents for cyclists in Calderdale and post this online. We had 2 KSIs here both on these long, tiring descents. The idea is that the rider can see where the issues are before they ride.

I really like your idea about showing drivers what its like to ride in an urban environment. It would be good to do both and share or publish on YouTube and see if there's any interest. want to collaborate?


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