Help Forum

Help requested posted on 29th January 2018:

Roadside signs for safety campaign?

Has anyone any recent experience of using roadside signs that show number of casualties/collisions along a stretch of road or at a specific junction? Do you have any evaluation evidence as to their effectiveness (or not!) for improving driver behaviour?
We are considering using similar for a 'red-light running' campaign on approach to targeted junctions, although aware of the sensitive balance between raising awareness and potentially increasing distractions.

Jane Deeley

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Response posted on 29th January 2018 by:
kris beuret

E: krisbeuret@sraltd.co.uk
T: 07771 661156

Roadside signs for safety campaign?

Many years ago I ran a class on road safety for the WEA in Brighton. The students were keen on activism and used my data to go out at night and paint red crosses to show KSIs at a particular junction with high casualty rates. The action attracted a lot of publicity both positive and negative but it did result in rapid improvements to the layout and a decline in casualties.


Response posted on 29th January 2018 by:
Andrew Fraser

E: andrew.fraser@falkirk.gov.uk
T:

Roadside signs for safety campaign?

I am not aware of any robust evidence, and I would be surprised if there was any, as the mere display of numbers gives the target audience no clue as to whether they are good or bad, or what to do about it, if the latter.

Guidance on communicating with the driver is provided in texts such as Ashgate's Human Factors in Road and Rail Transport series edited by Drs Dorn, Matthews and Glendon. "Designing Safe Road Systems" has a chapter on Communicating with the Road User which may be of interest to all road safety professionals.

Five logical steps in designing communication are provided - none of which appears to have been addressed in the "numbers" signs.

I wonder whether authorisation by the appropriate authority will be sought - I'd be very concerned if it was given for either of the signs suggested.

If there's a red-light running problem, would it not be better to find out why?

I would certainly warn against the illegal activity suggested by Kris Beuret.


Response posted on 29th January 2018 by:
Nick Cowling

E: ncowling@somerset.gov.uk
T:

Roadside signs for safety campaign?

HI Jane when we did some work on this around 10 years ago we used this report to help support it

http://www.roadsafetyknowledgecentre.org.uk/knowledge/1488.html


Response posted on 29th January 2018 by:
Richard Owen

E: richard.owen@saferroads.org
T:

Roadside signs for safety campaign?

As the author of the report Nick refers to I would recommend you have a look at the footnote I provided. The analysis at the time used the best available methodologies but if I had the time I would run it again using something like RAPTOR.

This doesn't mean the findings are invalid but I would recommend that you carry out an evaluation of the scheme if you choose to go ahead and please re-post back to the Knowledge Centre!


Response posted on 29th January 2018 by:
Sheila Henley

E: henleysa@aol.com
T:

Roadside signs for safety campaign?

Try Lincolnshire County Council. It displays no. of road fatalities comparing previous year against current, e.g. on A15 north of Lincoln.


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