Help Forum

Help requested posted on 28th September 2017:

Drink/Drug Drive Campaigns

Has any Road Safety Team delivered a successful anti -drink/drug intervention or publicity campaign? I would be interested to hear about ones that have worked or don't work. Many thanks

Judy Stewart

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Response posted on 29th September 2017 by:
Irene Stewart

E: irene_stewart@bathnes.gov.uk
T: 07977228169

Drink/Drug Drive Campaigns

Our RS team ran a Morning After(MA)Drink Drive campaign at the Royal United Hospital, Bath which worked very well - a perfectly successful campaign that attracted high public impact.
Staff, visitors and the general public visited our stand which comprised a table top presentation, pull-up banners, flyers and a tablet showing the Morning After App used to highlight how long it takes for alcohol to pass through the body.
At the request of the Director of Estates and Facilities, our article was included into their electronic staff magazine and we were asked to run another campaign later in the year with such a positive effect as the summer campaign.


Response posted on 3rd October 2017 by:
Wendy Jennings

E: wendy.jennings@oxfordshire.gov.uk
T:

Drink/Drug Drive Campaigns

We focus on the morning after giving members of the public information on how long it takes for alcohol to leave the body. We have produced a leaflet
we normally do events at supermarkets during the summer BBQ season and pre Christmas party season


Response posted on 5th October 2017 by:
Andrew Fraser

E: andrew.fraser@falkirk.gov.uk
T:

Drink/Drug Drive Campaigns

https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/372128/Drink_Drive_IPA_Paper_2012.pdf

... may be on interest.


Response posted on 12th October 2017 by:
keith baldock

E: keith.baldock@brighton-hove.gov.uk
T:

Drink/Drug Drive Campaigns

Over past 4 years we've done a Plan B card - giving laast train,night bus and taxi numbers plus links to drug/alcohol services. Distributed to night time economy businesses/Unis and colleges etc they are well received. Useful in a city with good public transport - https://www.brighton-hove.gov.uk/content/parking-and-travel/travel-transport-and-road-safety/drink-or-drive or contact for copy. Also used Mocktails idea plus usual - dislike the latest DfT second drink one.


Response posted on 19th October 2017 by:
Michael McDonnell

E: michael.mcdonnell@transport.gov.scot
T:

Drink/Drug Drive Campaigns

We've done a lot of work over the years, but the most successful ones have been when social marketing campaigns are aligned to enforcement campaigns. Drivers know that the worst thing that can happen is causing death but don't think it's going to happen to them and the fear of getting caught and the domino effects of that continues to pose the greatest threat. Have a look at dontriskit.info


Response posted on 2nd November 2017 by:
John Siddle

E: john.siddle@lincolnshire.gov.uk
T: 01522 805812

Drink/Drug Drive Campaigns

For 2 consecutive years in both winter and summer campaigns we offered an anonymous text service asking Who (VRM) Where and When. It allowed family members to report long term drink drivers, people not wanting to be involved etc. Good response and well liked by the public, we had between 200 and 300 text messages every time we ran it. Has been copied by at least 2 other forces as far as I am aware.


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