Help Forum

Help requested posted on 15th June 2016:

Engaging hard-to-reach young people with road safety educaion

We have quite a lot of info about for example moped training for young people not in employment, education or training (NEET). I'd like to know what colleagues have achieved with young people who have been reluctant to participate in "road safety education" and how they've got there ...

Nick Ellis

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Response posted on 16th June 2016 by:
Mike Abram

E: Michael.abram@merseyside.pnn.police.uk
T:

Hard to reach groups

Hi Nick,

I have done some work with NEETS although a very challenging group the work is very rewarding. The Key is engaging partners and not thinking you can achieve everything yourself. Traditional Road safety Massages don't work, you need to think very much outside the box.
If you would like to discuss it with me either drop me an email or ring me on 07951131900


Response posted on 16th June 2016 by:
Martin Evans

E: martin@verodrive.co.uk
T:

'Wheels, Skills and Thrills' project

You might like to take a look at the project I was involved in as a joint venture between University of West of England, Bristol City Council and Bristol IAM group.

Google it and look for the UWE link.


Response posted on 17th June 2016 by:
Nicky Bassett Powell

E: nicky@rowanpublicaffairs.com
T:

NEETS and Road Safety

Hi Nick, I represent the Wheels 2 Work schemes throughout the country. Much of W2W provision is for the benefit of people who are NEET. Many of our schemes provide additional road safety training (on top of CBT). If you'd like to know more please contact me by email or 07803126202.


Response posted on 18th June 2016 by:
Kris Beuret

E: krisbeuret@sraltd.co.uk
T:

Hard to reach young people

We have carried out various projects with young (largely male) Asian drivers. The key seemed to be to identify opinion leaders (eg in Sheffield it was an admired kick boxer) and then work through informal groups of single sex young Asian drivers to deliver the message than dangerous driving was poor driving. Evaluation showed that a year later attitudes had changed although the sample was not big enough to track actual driving practice.
A similar study was carried out as part of the Neighbourhood Road Safety Initiative.

Secondly as part of an evaluation of road safety interventions for South Yorkshire Road Safety Partnership we found that linking road safety education to employment and training initiatives was the most effective in reaching such groups.


Response posted on 18th June 2016 by:
Kris Beuret

E: krisbeuret@sraltd.co.uk
T:

Hard to reach young people

We have carried out various projects with young (largely male) Asian drivers. The key seemed to be to identify opinion leaders (eg in Sheffield it was an admired kick boxer) and then work through informal groups of single sex young Asian drivers to deliver the message than dangerous driving was poor driving. Evaluation showed that a year later attitudes had changed although the sample was not big enough to track actual driving practice.
A similar study was carried out as part of the Neighbourhood Road Safety Initiative.

Secondly as part of an evaluation of road safety interventions for South Yorkshire Road Safety Partnership we found that linking road safety education to employment and training initiatives was the most effective in reaching such groups.


Response posted on 21st June 2016 by:
Liz

E: liz.brooker@lewisham.gov.uk
T:

Hard to reach

Hi
We have a project written by B3 a few years ago - if you would like a copy I can send it out to you.

Liz


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