Help Forum

Help requested posted on 18th May 2015:

Motorcycle Roadside Signing

We have over the years used the standard black on yellow signs regarding motorcycle safety on a number of campaigns. I'm looking for something a bit more creative that we can use as roadside "posters" and wondered what other people had used and what success they had had with them.

Nigel Flower

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Response posted on 18th May 2015 by:
Honor Byford

E: Honor.Byford@northyorks.gov.uk
T:

Motorcycle signage

Hi Nigel,I would stop and think hard before trying to do something different: we also use the Shiny Side Up information posters and branding because it is widely recognised by bikers and, now, by other drivers too so they see it and instantly know what it is warning of. This is important in terms of getting the right response and awareness and takes some years to develop in your motorcycling communities. Many of our bikers visit here a few times a year from further afield so it is even more important that we use information boards that they recognise and respond to almost without thinking. It may feel like this is the same old same old to you when you use it year on year but that's precisely the point. It''s about your end users - if you are unsure as to how well they work, have you considered evaluating the programme with your bikers and other road users before you consider changing anything? Inventing something different doesn't mean it will be more effective - very likely the opposite in fact.
If you would like to discuss, please get in touch with me or with our Motorcycle lead officer, Fiona Ancell.


Response posted on 18th May 2015 by:
Kevin Wilcox

E: kevin.wilcox@staffordshire.gov.uk
T:

Motorcycle Signage

I would stick to the simple signage. We introduced a scheme in Staffordshire using these signs in 2006, which are also used by West Mercia, Powys, West Midlands, Warwickshire and Gloucestershire. They are easily recognisable and bikers even moaned when we tried to change them because adding more text means they try to read them making them dangerous. We evaluate our scheme annually showing a massive improvement in the reduction of motorcycle casualties. We also did an evaluation in 2010 which was re-evaluated in 2014 and the results showed that there was a real increase over the two showing that there was a greater understanding and awareness of the signed routes in 2014 by bikers. We have, over the years, slightly changed the signs, but have always kept the same theme of black on yellow. I also think that it important to erect the signs around Easter and remove by the end of September or else they just become the norm; in Staffordshire we choose the routes annually based on the number of casualties on different stretches of road, and as one or two routes change it also stops the routes just being the norm all of the time. Hope this is useful, contact me if you would like to discuss.


Response posted on 19th May 2015 by:
Dave Robinson

E: dlrobinson@somerset.gov.uk
T:

Motorcycle signage

Hell Nigel.
It would be worth contacting Chris Harrison at Glos Road Rafety - they ran a really good roadside poster campaign last year. I had a plan to replace bike signs in Somerset (Yellow and black as per yours) with more Hi-viz and based on Think! colours. Budget cuts put paid to the project, but I'm looking for alternative funding at the moment. If I have a result, I'll contact you.
Regards,
Dave - Motorcycle Unit, Somerset.


Response posted on 19th May 2015 by:
neil snow

E: neil.snow@nottinghamcity.gov.uk
T:

motorcycle signage

Hi Nigel,

I currently attend shiny side up partnership meetings and sign changes are something that we discuss and so far have always decided to leave well alone. I would back up what Honor has said about the potential difficulties. Feel free to contact myself and I can put you in touch with SSUP as such discussions and any potential evaluation from your area would be very worthwhile.


Response posted on 19th May 2015 by:
Iain Temperton

E: iain.temperton@norfolk.gov.uk
T:

MC Roadside Posters

Hi Nigel - hope you are well?

For 5000 you can buy in to our Hugger creative(as Essex and Suffolk have done). This will give you access to lots of different materials including roadside 'Think Bike' posters. When used as a package it is a very popular and well recognised branding. Please get back to me if you need any further information. Cheers!

http://www.think.norfolk.gov.uk/motorcyclists


Response posted on 21st May 2015 by:
Phil Gow

E: phil.gow@nottscc.gov.uk
T:

MC Roadside Posters

Nigel - Further to my SSUP Colleague Neils response I assume you are refering to the latest posters which have a 'splash' more colour ? Visit the web site to check http://www.shinysideup.co.uk/ You will also see some variations. We now have 2 posters (only one illustrated on website) specifically targeting 'filtering' collisions. The artwork is available to purchase very cheaply or alternatively purchase the posters when we make a 'bulk buy' by contatcting our Campaign Organiser Shiela. By all means ring me to discuss. Phil - on behalf of SSUP


Response posted on 11th June 2015 by:
Andrew Fraser

E: andrew.fraser@falkirk.gov.uk
T:

Unauthorised signs & driver/rider distraction

I respectfully suggest that road safety professionals ought to work together, not against each other, should have some regard for the rules and regulations concerning roads, and should be aware of the research regarding driver/rider distraction by outdoor advertising.

Education is not my speciality, but surely there must be better ways of "delivering" your message.


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