Help Forum

Help requested posted on 2nd May 2014:

Speeding Campaigns

The South Yorkshire Safer Roads Partnership is looking to run a campaign over the summer aimed at drivers, to discourage inappropriate speed. This will complement our commuter driving campaign which was delivered earlier this year. We are scoping ideas for imagery and messages. Does anyone have any artwork from a successful speeding campaign that we could use? We would, of course, acknowledge the sources if anyone was able to supply anything.

Joanne Wehrle
Sheffield City Council

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Response posted on 6th May 2014 by:
Richard Hall
North Lincolnshire Council
E: richard.hall@northlincs.gov.uk
T: 01724 297346

Inappropriate speed campaigns

We developed a "20 is Plenty" campaign for residential areas where inappropriate speed is a concern for local people. It is a self help campaign where we supply "20 is Plenty" cards to a local concerned resident/member of parish council or local group who then distribute to homes within the area. The card promotes safe driving behaviour in residential areas/estates.

It is popular, inexpensive and allows local people to take action to address their concerns where the council would not put other resources.


Response posted on 6th May 2014 by:
John Siddle
Lincolnshire Road Safety Partnership
E: john.siddle@lincolnshire.gov.uk
T: 01522 805812

Speeding

We did a general campaign using the 'Keep Calm' theme covering the Fatal 4, speed being one of them. Bus backs and flyers for PCSO's and Neighbourhood policing teams. Artwork was in-house, the biggest outlay was bus advertising. Artwork available by e-mail.


Response posted on 16th May 2014 by:
Robert Smith
Dorset County Council
E: r.smith@dorsetcc.gov.uk
T: 01305 224680

Speeding campaign

Hi Joanne

It really depends on what you mean by "successful" campaign and how others have measured this. Is it measuring knowledge or self reported attitude or behaviour change. How do you measure a positive result? We have tried to do this with our "no excuse" project, which focuses on a number of key issues including inappropriate speed. Our evaluation and focus group reports can't claim overwhelming "success" other than brand awareness levels and anecdotal evidence from our enforcement colleagues and public surveys, which show evidence of greater awareness. Our web page has all the reports and examples of the artwork. Good luck with your initiative. Perhaps you can share the outcome on the Knowledge Centre.
https://www.dorsetforyou.com/roadsafety/noexcuse


Response posted on 2nd June 2014 by:
Anjila Clark
West Sussex County Council
E: anjila.clark@westsussex.gov.uk
T: 03302226708

Speeding Campaign

Joanne

Under the Sussex Safer Roads Partnership we have put together the 'Slow Down' Project which is a combination of temporary road signage and bin stickers, they are of a unique design and are supported by guidelines and have an online register and record of use.
If you would like to know more, please do not hesitate to contact me and I would be happy to give you a deeper insight into the project.
Anjie Clark


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